It’s hard to believe Christmas is here again, but it seems to come sooner every year. Still, as we enjoy this special season and wind down another year, we’re given a great opportunity to look back on the past while looking forward to the year ahead. With that, I’m happy to say that Texas Steakhouse had a great 2011, and we couldn’t have done it without you.
Throughout 2011, the Texas team spent a lot of time looking for ways create value and enhance your overall guest experience. We introduced several delicious new dishes like the Texas Chili Burger, Chicken Tender Salad and Texas Chuck Roast. We also launched the Texas Steakhouse mobile app and Digital Spurs program, which allows guests to enjoy all of the perks of Gold Spurs’ membership right from their smartphone.
2011 also proved a great year for Texas Steakhouse’s efforts to support America’s men and women in uniform, as we surpassed $35,000 in total donations for the Wounded Warrior Project. And our first-ever Letters to the Troops campaign exceeded our expectations, collecting more than 2,850 cards, emails and messages of support for our heroes at home and abroad.
There’s so much more I could mention, but I’ll just close by saying that, thanks to you, 2011 has been one of the best yet for Texas Steakhouse. On behalf of our entire Texas family, I want to offer my heartfelt gratitude for your continued support and wish you and your family a very Merry Christmas and a Blessed New Year. We look forward to serving you in 2012!
Terry Smith. President