George Crane has a need for speed. As Senior Director of Operations at Texas Steakhouse, it is George’s duty to find ways to improve the overall guest experience, and he’s made increasing speed of service his top priority.
“Nothing spoils a good meal like slow service,” said George. “The food could be great, the atmosphere could be immaculate and the server could be friendly. But if you find yourself waiting too long for your food, for refills, for your check – it leaves a very bad impression, and it should never happen.”
With George leading the way, Texas Steakhouse has streamlined food prep procedures and server practices to maximize speed and efficiency, placing a special emphasis on the lunch crowd.
“Most folks get an hour for lunch,” said George, “and by the time they drive here, that’s ten minutes gone.”
“Once a guest arrives at Texas Steakhouse, our goal is to seat them, take their order, prepare their dish and serve them – all while leaving enough time to enjoy their meal and make it back to work on time – without compromising food quality.”
It appears to be paying off. George has gotten numerous compliments from guests who’ve noticed the faster service.
“Speed of service is a subject I’m very passionate about because it’s so important to the overall guest experience,” added George. “Our speed of service initiatives have made a big impact, and the guest response has been outstanding. I am really proud of how well our team is performing.”
Of course, for a speed demon like George, looking for ways to increase speed of service never ends. If you don’t believe it, just send him an email. At the bottom of his reply, you’ll find his now famous signature line:
“Sent while working on speed of service opportunities for Texas Steakhouse.”